BISNISREAL.COM, JAKARTA – Thursday April 24,2025 – PHM HOTELS proudly commemorated Kartini Day with a meaningful nationwide campaign titled #KartiniKini. This initiative unfolded simultaneously across PHM HOTELS’ extensive network in various Indonesian cities, bringing forth a spirit of culture and empowerment for contemporary Indonesian women.
More than just a celebration, this campaign served as a heartfelt appreciation from PHM HOTELS for the significant roles and contributions of Indonesian women. A diverse range of engaging activities took place, from impactful Corporate Social Responsibility (CSR) initiatives reaching out to communities and internal hotel events fostering camaraderie among female staff, to special welcome treats and exclusive offers for visiting female guests.
Greta Indri, Corporate Brand & Marcom of PHM HOTELS, emphasized that Kartini embodies courage and a forward-thinking spirit. Through #KartiniKini, PHM HOTELS aimed to celebrate Indonesian women who continuously create and drive positive change, while reaffirming their commitment to supporting them in their diverse roles.
Echoing this sentiment, Marcia Amandary, VP Brand & Development of PHM HOTELS, added that this campaign aligns with PHM HOTELS’ “Stay, Eat, Experience” ethos. The goal was to deliver a more memorable stay experience, where female guests could feel valued, cared for, and embraced in every moment.
Each hotel under the PHM HOTELS umbrella celebrated #KartiniKini in its own unique and vibrant way. In Jakarta, for instance, THE 1O1 Jakarta Sedayu Darmawangsa organized a traditional attire competition and flower stringing for its female staff, while 1O1 URBAN Jakarta Thamrin provided special welcome amenities and a 21% dine-in discount. In Yogyakarta, THE 1O1 Yogyakarta Tugu held a CSR activity with an elderly community and offered stay promotions, while 1O1 STYLE Yogyakarta Malioboro hosted an inspiring breakfast talk and pastry discounts.
Similar activities enlivened PHM HOTELS properties in other cities such as Bogor, Bandung, Malang, Bali, Palembang, and Gili Trawangan, with a focus on empowerment, local culture, art, culinary delights, and appreciation for women. The presence of female staff adorned in kebaya and warm welcomes featuring flowers, chocolates, or desserts served as sincere gestures of respect.
Through the #KartiniKini campaign, PHM HOTELS not only offered enjoyable stay experiences but also created meaningful and inspiring moments, further solidifying its commitment to supporting and appreciating Indonesian women.
About PHM HOTELS:
PHM HOTELS is a leading Indonesian hotel management company with a portfolio of hotel brands including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, FRii Hotel, and PHM Collection. The company is part of Panorama Group, an integrated tourism and hospitality business group with over 45 years of experience. PHM HOTELS offers the best accommodation experiences with a variety of modern, international-class properties spread across Jakarta, Bogor, Bandung, Yogyakarta, Malang, Palembang, Bali, and Gili Trawangan.
For more information, please visit www.book1o1.com
