BISNISREAL.COM, JAKARTA – Tuesday April 14, 2026 Can 60 minutes change the world? While a single hour may seem fleeting, 1O1 URBAN Jakarta Kelapa Gading used this time to send a powerful message of environmental stewardship. In a strategic partnership with Earth Hour Jakarta—a division of WWF Indonesia—the hotel successfully conducted a “Lights Off” campaign, turning the absence of electricity into a profound statement of care for our planet.
On March 28, 2026, the hotel underwent a serene transformation. As the clocks struck the designated hour, the usual brilliance of the lobby and restaurant areas faded into a soft, ambient glow. This intentional dimming of lights created an intimate and reflective atmosphere, encouraging guests and staff alike to disconnect from the digital world and reconnect with the Earth.
Meaningful Collaboration The event was designed to be more than just a symbolic gesture. Ledya Shelfy, Hotel Manager of 1O1 URBAN Jakarta Kelapa Gading, stated that this collaboration is a core part of the hotel’s long-term sustainability goals. “Through our partnership with Earth Hour Jakarta, we aim to provide an experience that leaves a lasting impression on our guests—one that highlights the urgency of environmental sustainability. It is a reflection of our commitment to responsible operational practices,” she explained.
During this hour of darkness, a new light was shed on the importance of individual contribution. By reducing energy consumption even for a short period, the hotel demonstrated that collective action is the key to mitigating the effects of climate change and reducing carbon emissions. Guests were not just observers; they were active participants in a global movement.
Inspiring a Greener Lifestyle The campaign also served as a catalyst for promoting an eco-friendly lifestyle. The message was clear: sustainability should not be a one-hour event, but a lifelong habit. 1O1 URBAN Jakarta Kelapa Gading hopes that by experiencing this initiative, guests will feel inspired to adopt energy-saving practices in their own homes and workplaces.
By collaborating with Earth Hour Jakarta, the hotel aligned itself with global conservation standards, ensuring that their environmental impact is both measurable and meaningful. This initiative proves that the hospitality industry can be a leading force in driving social and environmental change.
For those interested in supporting these green initiatives or experiencing the unique hospitality of 1O1 URBAN Jakarta Kelapa Gading, further information and reservations are available via RSVP at 0895 2281 8848. You can also follow their journey toward a sustainable future on Instagram @1o1urbanjkg or visit their website at www.book1o1.com.
Let us remember that when the lights go out, our vision for a better future becomes clearer than ever. Join us in making every hour count for the Earth.
