BISNISREAL.COM, JAKARTA – Monday February 16,2026 As the tourism landscape shifts in 2026, PHM HOTELS is making bold moves to redefine the hospitality experience in Indonesia. Through its flagship brand, THE 1O1 Hotels & Resorts, the group has announced a strategic opening for new hotel management partnerships and a significant dive into the food and beverage industry with the introduction of 1O1eats.
As a home-grown management powerhouse, PHM HOTELS oversees a diverse range of brands, including THE HAVEN, THE 1O1, 1O1 URBAN, 1O1 STYLE, and FRii Hotel. Their latest initiative aims to offer property owners an integrated management solution that combines operational excellence with adaptive branding—ensuring every property resonates deeply with its local environment while maintaining international standards.
A New Era of Integrated Management Marcia Amandary, VP Brand & Development at PHM HOTELS, highlights that the company is looking for strategic partners who share a vision for sustainable growth. “We are opening doors for collaboration where we can grow together, focusing on business longevity and the unique essence of each destination,” she stated. This approach provides a significant value-add for owners of both new developments and existing assets looking to optimize their performance.
Disrupting the F&B Market with 1O1eats Diversity is at the heart of their 2026 strategy. Recognizing the growing demand for professional culinary services, PHM HOTELS launched 1O1eats. This new business line focuses on outside catering and professional F&B management, bringing the sophisticated palate and service of a high-end hotel to corporate events and large-scale gatherings.
Greta Indri, Corporate Brand & Marketing Communications Manager, noted that 1O1eats is a response to a dynamic market seeking flexibility without compromising on quality. By building a broader hospitality ecosystem, PHM HOTELS ensures its brands stay competitive and continue to deliver a consistent, high-value experience for both guests and business partners alike.
With over 45 years of experience through the Panorama Group, PHM HOTELS continues to be a pioneer, inviting investors to be part of a future where hospitality knows no bounds.
For More Information:
- Website: www.book1o1.com
