BISNISREAL.COM, JAKARTA – Tuesday March 03, 2026 This Ramadan, PHM HOTELS is elevating the traditional Iftar experience with its latest national campaign, “Bukber Ala Sultan” (Dining Like a Sultan). This initiative is designed to transform the daily breaking of the fast into a high-class cultural celebration, blending authentic Indonesian flavors with the sophisticated hospitality that defines the PHM brand.
A Signature Ramadan Experience Under the theme “Celebrating the Warmth of Togetherness in the Richness of Flavor,” the program aims to provide more than just a buffet. It is an invitation to create meaningful memories. Greta Indri, Corporate Brand & Marcomm Manager of PHM HOTELS, explains that the “Sultan” concept ensures every guest feels pampered within a consistent, elegant atmosphere across all properties, from North Sumatra to Bali.
Regional Highlights: A Taste for Everyone The diversity of the offerings reflects the vibrant locations of the hotels:
- Modern Urban Vibes: In the heart of the capital, THE 1O1 Jakarta Sedayu Darmawangsa offers a unique “Ngabuburit” (pre-Iftar) activity involving traditional herbal medicine (jamu) workshops. For travelers, THE 1O1 Jakarta Airport CBC provides a “Serenity Ramadan” stay with rotating menus featuring iconic dishes from various Indonesian cities.
- Cultural Destinations: THE 1O1 Yogyakarta Tugu focuses on “Harmoni Ramadan,” blending local traditions with premium lodging. In Malang, guests can break their fast at THE 1O1 Malang OJ’s Skyroom, accompanied by daily live music and a breathtaking city view.
- Island Getaways: For those seeking a beachside Ramadan, THE HAVEN Bali Seminyak introduces “The Golden Ramadan” featuring healthy mix drinks. Meanwhile, FRii Bali Gili Trawangan offers an all-inclusive “Stay & Feast” package, perfect for a short holiday.
Strategic Ramadan Offers PHM HOTELS is also rolling out competitive room promotions. The “Ramadan Recharge” program offers up to 20% off Deluxe rooms for those booking early. Additionally, the “Ramadan Stay & Feast” bundle provides a seamless experience, combining overnight stays with the “Bukber Ala Sultan” buffet.
Marcia Amandary, VP Brand & Development, highlights that this synergy between F&B and room packages is key to their growth strategy, ensuring that PHM HOTELS remains the top choice for travelers and food enthusiasts during the holy month.
Whether you are looking for a casual family gathering or a luxurious corporate Iftar, “Bukber Ala Sultan” promises an unforgettable journey through Indonesia’s culinary heritage.
For those planning their the “Bukber Ala Sultan” buffet, reservations can be made via by visiting www.book1o1.com
