BISNISREAL.COM, GARUT, Indonesia – Saturday, January 18,2025 – Zocha Graha Kriya, a Swahili term meaning “eye,” is a visionary small and medium-sized enterprise (SME) that has been crafting exquisite handmade art and crafts since 1999. Founded by Bapak Franz Limiart and Ibu Joanna in Garut, West Java, Zocha is a vibrant collective of artisans, artists, activists, and tourism enthusiasts.
For over two decades, Zocha Graha Kriya has been exploring and elevating the local potential of Garut through its handcrafted creations. Their dedication has transformed Zocha into a leading SME, both locally and nationally.
Mrs Joanna, the founder of Zocha, shared that the company was born out of a desire to elevate handcrafted products beyond mere commodities. “We wanted to create pieces that not only appeal to the senses but also offer a sense of prestige to their owners,” she said in an interview with bisnisreal.com at Mercure Garut City Center in Antara Resto (16/01).
A Legacy of Excellence
Zocha’s commitment to quality and innovation has been recognized through numerous accolades, including:
- Adhy Karya Wisata Award from the West Java Tourism Society in 2002
- Innovative Craftsman Award of Garut Regency in 2007
- PJI Award from the Indonesian Journalists Association in 2009
- Garut Award in 2010
- Pro-Quality Award from the Ministry of Cooperatives and SMEs for its creative and innovative production technology in 2011
- Upakarti Award from the President of Indonesia in 2012 for its pioneering efforts
- Representative of Indonesia at the World Expo Aichi, Japan in 2005
Unveiling the Magic of Vetiver
Vetiver, also known as Chrysopogon zizanioides, is a perennial grass native to India. Its roots have been prized for their natural fragrance since ancient times, traditionally used to scent clothing and important items like batik and kris. This distinctive aroma is derived from the essential oil contained within its roots.
While vetiver oil is widely used in the perfume industry, the plant remains a relatively minor commodity in global trade.
Zocha: Showcasing Garut’s Beauty
Zocha’s products primarily harness the unique qualities of locally-sourced vetiver. Garut is the only region in Indonesia that produces vetiver with such a rich and fragrant aroma.
However, Zocha goes beyond simply extracting the essential oil. With creativity and advanced techniques, they craft unique handmade items, mostly for interior spaces such as homes, offices, and hotels. Their product range includes curtains, tablecloths, and various fashion accessories like bags and prayer mats, all infused with the natural aroma of vetiver.
The Art of Vetiver Weaving
To create high-quality vetiver weaves, several factors must be considered, including root length (50-70 cm), adequate air content for optimal fragrance, and the use of fresh roots.
After careful selection, the roots are woven into sheets of various colors, patterns, and sizes. These sheets then undergo further processing to create a wide array of functional handcrafted products for both interior and exterior use, as well as everyday fashion.
Zocha Graha Kriya is located at Jalan Pakuwon Nomor 10, Garut, West Java, Indonesia. For more information, please contact: +62 821-1533-8445 or visit their Instagram: @zochagrahakriya.id, @zochaweddinggalery.
